Philips Hue Campaign

One of the main projects we did for my Minor "Marketingcommunication" at Avans was creating a marketingplan for Philips Hue. In this project I especially was responsible for the definition of the target group, the proposition and the creative elaboration. I really enjoyed being part of this, since I always was interested in lighting. Please read through our final document (Dutch).


philips hue luuk verberne